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Is Skinfood Really Going Bankrupt?

Skinfood Bankrupt



Is Skinfood Really Going Bankrupt? 
 

 

News of bankruptcy has been revolving around this famous Korean brand. SKINFOOD, which is well-known for its all-natural skincare and make-up products has been subject to such news lately. But, is it really true? Are they closing up for real?


SKINFOOD is a Korean cosmetics brand operating since 1957. Its brand philosophy centers on using nutritive food to provide nourishment and care to the skin. The company believes that these elements are potentially good for the body inside and out. The company also makes sure that its ingredients are sourced from the best. They find the time to meet with farmers to make sure that the raw materials to be used can deliver potent skincare remedies.


Speculations of SKINFOOD closing its doors started when a certain outlet came out with empty shelves, and replenishments were reportedly given after waiting for over half a year. But, according to the brand’s spokesperson, these things do happen and are usually beyond their control. One reason is the lack of raw material supplies. Another is the surge in sales for certain items which also play a big role when such an event occurs. Nevertheless, the company promises to provide replenishments for out of stock items, the soonest possible time.


Although, the news of the apparent bankrupty of SKINFOOD may well be a hoax, the future of the brand is still unknown in the present competitive K-beauty industry. According to a reliable source, SKINFOOD sales has dropped from 169 million won to 126.9 million won in just a year. Their debt ratio has also reportedly increased three-fold in 2017, an alarming occurence for such a popular brand. Let’s take it as a sign that the company is indeed experiencing a few setbacks.


Avid users of the brand are dismayed hearing such news. But, they believe SKINFOOD will get back on track soon. After all, the popularity of Korean skincare and cosmetics remains palpable. In fact, the company has now started expanding in the US through cosmetics store Ulta in 2016. Since competition is tough in Korea, they also plan to widen their reach across Southeast Asian countries.

 


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Posted by Queenie Yau

Queenie is an enthusiastic marketing specialist with a Master’s degree of Arts and Marketing from University of Lincoln (UK) She has been credited for many successful marketing campaigns in the last 10 years with multinational brands like Bacardi. She is a passionate sports lady and semi-professional player of table tennis.

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