Why this article is a must-read?

Ever wondered as what most of our wholesale customers are buying? Well, we are reveling the secrets now. If you happen to be a Korean cosmetics wholesaler or planning to sell in America / North America, then you need to read this. You will get an insight of what brands and products are selling hot in that region. This is not only for those who intend to sell in America and North America, but also for anyone in the world who plans to sell Korean cosmetics. The brands listed here are the global champions of Korean cosmetics.


Korean Cosmetics are not only popular in Asia. It has also reached popularity on American shores and continues to spread throughout North America as well. Because of the efficacy of Korean cosmetics, women flock to Korean beauty stores to purchase the latest product. Not only that, Korean cosmetics are popular because they are innovative and contains safe ingredients that anyone can use. The best thing about it is that they are not so expensive.


If you are planning to buy Korean Cosmetics on Wholesale and sell in your market, like many others, but seems clueless about it, here’s a quick guide to what sells fast in the States, and North America. If you are planning to try this business out, learn what’s hot and what’s not in these areas. Below are some of the most sought after brands and the top purchased products. According to Q-depot wholesale sales record, these brands sell like hot cakes.


Rank First



INNISFREE is considered as a best Korean Cosmetics brand in Korea and abroad due to its pure and natural ingredients. The prices are also very affordable around medium to low range, the reason for its big sales and huge customer base. The Innisfree line consists of different products that range from masks, toners, creams, and make-up, that also exudes an eco-friendly exterior. Innisfree incorporates vegetable, fruit, and mineral extracts like green tea, seaweed, and volcanic clay into their formula that effectively targets specific skin problems. Innisfree is ranked as a top brand among Korean Cosmetics Wholesale buyers at Q-depot due to its affordability and effectiveness.  


INNISFREE Jeju Volcanic Melting Clay Mask
This clay mask from Innisfree contains a unique natural ingredient called the Jeju Volcanic Clusters, which are excellent in absorbing sebum. It also has a heating effect which helps open up the pores and effectively remove deep-seated dirt. In comparison with other clay masks, Innisfree’s Jeju Volcanic Melting Clay Mask is non-drying and even leaves the skin soft and moisturized.


INNISFREE It’s Real Squeeze Masks
Innisfree has a wide variety of facial masks. But, the ones from the It’s Real Squeeze line are the most popular. They are free from parabens that are harmful to the skin. Each mask is created to focus on specific skin problems like acne and dryness.  


INNISFREE No Sebum Mineral Powder
This product helps control sebum on the face for softer and brighter skin. It contains Jeju natural minerals and mint to control oil and moisture. It also restores the natural balance of the skin ‘s moisture and oil. This powder also comes in a compact that offers the same benefits.


INNISFREE Jeju Volcanic Pore Scrub Foam
The Innisfree scrub foam is made from natural Jeju Volcanic Scoria that is effective in purifying the pores and exfoliating the skin. It is also effective in absorbing sebum, as it washes away dirt and other impurities. This product promotes a cleaner and healthier complexion.


INNISFREE Green Tea Cleansing Water
This cleansing water is very mild and great at removing dirt, make-up and skin impurities. It also     helps hydrate, and smoothen the skin because of its Jeju green tea. This cleansing water is also rich in     minerals and amino acids that moisturizes and brightens the complexion of the skin.


Rank Second



Tony Moly gained its popularity for its eyeliner, and a particular product known as the Shimmerlover. Tony Moly's Shimmerlover was considered a dupe for Bobbi Brown’s Shimmer Brick. This Korean Cosmetics brand is now considered a global cosmetic brand because it focuses on achieving the ideal skin one must have. Their products are also nice and trendy, which makes it popular among modern women, and a great brand for wholesale. The prices are also well within low to medium range, so it’s very affordable. We ranked Tony Moly as the second best seller among Korean Cosmetics Wholesale buyers.


TONY MOLY Kiss Loveley Kiss Patch
This is one of Tony Moly’s best selling products. It is a hydrogel patch that contains extracts of bearberry leaf, strawberry, blackberry, and blueberry, all rich in Vitamin C. These ingredients plump up the lips and keeps it firm.


TONY MOLY Delight Tony Tint
This product is extremely popular because of its longevity. It also contains safe and botanical products like Argan oil, Rosehip oil, and Jojoba oil known for their moisturizing capabilities. This is a brilliant tool for those who want to achieve the gradient lip or for those who just want natural-looking lips with a tinge of color.


TONY MOLY Red Apple Hand Cream
This hand cream remains to be one of the brand’s bestsellers. It is an effective moisturizer, especially for dry hands. The hand cream’s apple packaging is also an eye-catcher, it looks delicious and realistic.


TONY MOLY Intense Care Dual Effect Sleeping Pack
This intensive cream from Tony Moly delivers whitening and anti-wrinkle benefits. It also contains plenty of plant extracts that give the skin intensive moisturization while sleeping, and without the fear of having breakouts.


TONY MOLY Intense Care Gold 24k Snail Cream
It is a hydrating cream that repairs and restores the skin’s elasticity. It also helps promote skin regeneration, which prevents the development of wrinkles. This snail cream is packed with nutrients that will surely brighten and make skin look radiant and youthful.


Rank Third



Etude House brand is especially popular among young women because of its delicate, girly and cute packaging. Now, who doesn’t want to own something that makes them feel like a princess? Etude House is also very popular because girls and young women can have their make-up fix for a very affordable price. The brand has also maintained its name and popularity by constantly upgrading their products to pique the interests of consumers. The prices are also along the low to medium range, so it doesn’t hurt the bank, while buying your skincare and makeup needs. We ranked it as the third best seller among Korean Cosmetics Wholesale buyers at Q-depot.

ETUDE HOUSE Color My Brows
A colored mascara used for the brows to shape, groom, and match your hair. It can also be used to lighten very dark brows to make an illusion of a lighter and more natural-looking brows. The mascara brow line consists of different colors suitable for you. It has allantoin, beeswax, and Carnauba wax that moisturizes the skin and brows.


ETUDE HOUSE Wonderpore Freshener
This product is the perfect all-in-one solution to all pore problems due to its Anti Pore-Dex Complex and Astringentlex formulation, which tightens pores instantly. It cleans the inside and outside of pores really well, and even balances the skin’s pH. As a result, this Wonderpore Freshener makes skin appear and looks like a baby’s, and prevents the development of other skin problems. It’s very safe for everyday use because it contains no mineral oil, fragrance, color, talc, animal products, and silicone oil.


ETUDE HOUSE Real Art Cleansing Oil
A cleanser that has a gel-like consistency, Real Art Cleansing Oil, is one of Etude House’s best selling products. It contains healthy and safe ingredients like moist meadowfoam seed oil, Shea butter extract, and rice bran oil. These ingredients are effective in removing thick layers of makeup, dirt and other impurities embedded inside the pores. This cleansing oil will help clear your skin, making it look healthy and fresh.


ETUDE HOUSE Moistfull Collagen Cream
The Moistfull Collagen Cream is also a very popular product from Etude House. Its Small Super Collagen particles keeps skin hydrated and leaves the skin feeling supple and bouncy like a jelly for as long as 120 hours. It also helps the skin look translucent, that lasts for 12 hours after application.


This blurring cream from Etude House is popular because of its "Airy Skin Powder" that gives a lightweight consistency. This product gives multi-blurring effects on the skin due to its Baby Pixe Powder and Cover Powder Compounds. Once applied, the face looks refined and smooth, the pores look smaller and the skin brightens up instantly. This face blur product covers the pores and bumpy skin. It also has natural skin whiteners to make dark skin appear lighter.




LANEIGE has established its popularity in South Korea because of its high-quality, effective facial care and makeup products. Laneige is an international brand, that pioneered the Advance Moisture Science - a sustainable Water-Supply Technique. Check out other Laneige products below. Laneige price ranges from medium to high depending on the product of your choice. We ranked Laneige as the 4th Best Seller among Korean Cosmetics Wholesale buyers.


LANEIGE Special Care Water Sleeping Mask
This innovative product has gained popularity because of its effect on the skin. It gives the face a lively, well-rested appearance the next day, that no other product can possibly achieve.


LANIEGE Two Tone Tint Lip Bar
This product is essential for creating the gradient or two-toned lip color, because of its two already-existing color shades on the lipstick. The lip bar offers a variety of shades, too.


LANEIGE Lip & Eye Remover Waterproof
This Make-up remover is mild, fast and efficient when it comes to removing your waterproof eye and lip makeup. It is also oil-free, so it’s perfect for all skin types. The solution contains moisturizing properties, so it soothes and keeps the skin protected from free radicals and other pollutants.


Another innovative product from Laniege is their BB Cushion. It became popular due to its moisturizing, brightening, and protective benefits as well as its great coverage. This cushion has water-resistant properties, too, that stays put even under the rain and profuse sweating. It delivers a flawless, dewy complexion that everybody is dying to have.


LANEIGE Time Freeze Firming Sleeping Cream
This product is not only popular among Asian women, but it is now gaining popularity in     the West. The cream has anti-aging properties that effectively improves skin elasticity, firmness, and     even facial contours for a more youthful glow. The Time-Freeze Centered Technology fills sagging skin     with elasticity factors, together with shape-memory polymer and nutrients. It promises to improve     skin dryness, texture, fine wrinkles, elasticity, and tone.


5. Dr. Jart+

Dr. Jart+ introduced the first BB cream in the US market back in 2011. Since then, the creams have become their best selling products. It became so popular, Western cosmetic companies started to follow suit. Before reaching the shores of the United States, Dr. Jart+ has already established its popularity when it comes to skin healing, all-in-one skin care, and make-up in Korea. The prices are similar to the Laneige brand, with a medium to high range. We ranked Dr.Jart+ is the 5th Best Seller for Korean Cosmetics Wholesaler at Q-depot.


Dr. Jart+ Detox BB Beauty Balm
It is an all-in-one beauty balm due to its triple-action formula. This beauty balm can cover blemishes and evens out the skin tone. The BB is fortified with botanical ingredients to help purify the skin and calm irritated skin. The formula does not contain parabens, phthalates, and sulfates, so it’s safe to use every day. It also has anti-aging properties. With an SPF25, your skin gets the protection it needs from the damaging effects of the sun.


Dr.Jart+ CC Essence Balm
This is a much beloved product from Dr. Jart+ due to its wonderful effects on the skin. The BB benefits are combined together with anti-aging properties to give the skin some intense hydration, protection and coverage. The result is a CC cream that revives dull complexion and moisturizes the skin with its serum. It evens out the skin tone and covers large pores, too. It is a safe product free from parabens, sulfates, and phthalates.


Dr. Jart+ Premium Beauty Balm SPF45/PA+++
This product has skin-firming capabilities, as well as UV protection properties. This BB cream from Dr.Jart+ tightens and brightens the skin, at the same time, protects the skin from sun damage with its SPF 45. Its thick consistency delivers a dewy and healthy finish every time.


Dr. Jart+ Silver Label Plus Rejuvenating Beauty Balm SPF35/PA++
This beauty balm is known for its anti-darkening properties. It can cover up small blemishes and stays on for hours without caking. Despite the good coverage, this Silver Label BB Balm still allows the skin to breathe, which makes it a good option for every one. It is also best for those with sensitive skin because it is hypoallergenic. It has no presence of parabens, formaldehyde, tar pigments, and dioxane.


Dr. Jart+ Black Label Plus BB Cream SPF25/PA++
This beauty balm effectively covers up blemishes and imperfections. It also corrects uneven skin tone and is able to calm acne-prone skin, as well as those with sensitive skin. The BB is enriched with botanical ingredients to purify, at the same time, fight off dark spots, and environmental factors for a radiant-looking complexion. The formula also acts as lightweight sunscreen that helps protect the skin from sun damage.


There are actually more brands of Korean Cosmetics to try out. These 5 brands just happen to be the most popular in the West and North America now. For wholesale buyers who are planning to venture into this kind of business, first know what’s hot in your area of business. The competition is really tough, so knowing first hand the trend in Korean cosmetics can really help flourish your business in the future.

Korean cosmetics always upgrades and changes their products to satisfy customer needs and specifications. Make sure to always be in the know, or else you’ll be left out in the race. But be assured, that with innovations in Korean cosmetics nowadays, it is here to stay for a very long time.

At Q-depot, we are committed to provide the best of Korean Cosmetics brands on best wholesale rates coupled with best customer support and market information, which will guarantee your success. If you have any questions or need further assistance, please click here to contact us anytime.